The initial launch of ZUSD will take place on the Ethereum blockchain, the current hub for blockchain development and asset issuance.
Zytara, a newly launched fintech aiming to be a digital banking platform and payment network for Millennials, Gen Z gamers, and esports enthusiasts has announced the upcoming launch of its Zytara dollar stablecoin (ZUSD). With this move, Zytara enters two burgeoning industries, the now multi-billion dollar stablecoin industry, as well as online gaming, which is set to hit $196 billion in 2022, data shows.