Fintech company Zytara has announced plans to launch its stablecoin, the Zytara dollar (ZUSD), in partnership with Prime Trust. Prime Trust is a Nevada-chartered trust company that will also function as the regulated administrator for ZUSD. With this move, Zytara makes a bold step into the rapidly expanding stablecoin market. This news comes shortly after Zytara’s emergence from stealth mode, and the announcement of their plans to launch a first-of-its-kind digital banking platform and payment network for Millennials, Gen Z gamers, and esports enthusiasts.